TO EXHIBIT

Why GIRLS JEWELLERY TOKYO?

・TRENDY LIGHT JEWELLERY market is booming up in Japan!

In Japan, jewellery and high-end accessories market for 20s and 30s is now very active. Teenage is the main stream of the fashion vogue in Japan, and when they grow up to be 20s and 30s which is the age who become to have some buying power, they will purchase jewellery and high-end accessories whose price range is from USD 50–500, which we call TRENDY LIGHT JEWELLERY.

・Overseas jewellery and high-end accessories have big popularity from 20s and 30s.

More than half of jewellery and high-end accessories in shops which 20s and 30s visit are now import jewellery. This age loves to have unique products which we cannot see in Japan.

・It is the best place to reveal your new collection!

A large number of press people from various media attend TRENDY LIGHT JEWELLERY EXPO TOKYO to catch the newest trend. By exhibiting at this show, you can promote your trend-setting new products in all over Japan!

GIRLS JEWELLERY TOKYO is the professional trade show to place/take orders GIRLS JEWELLERY TOKYO is the professional trade show to place/take orders
Why Japan? 1. Japanese jewellery market is expected   to continue to rebound 1. Japanese jewellery market is expected   to continue to rebound 2. Strong revival of Japanese economy is   boosting the buying power

Due to continuing high stock prices and weak Japanese Yen, luxurious goods such as jewellery, expensive watches and imported cars, etc. are selling vigorously in Japan recently.

Featured news

* The sales of luxury brand, watches and jewellery have realised double-digit increase compared to that of last year. Takashimaya, one of the major department stores in Japan announced “The sales increase compared to the last year recorded 14% in luxury brands, and 20% in jewellery and watches”.
J-CAST News, Feb. 21, 2014

Nikkei stock average price (JPY)
Why number of exhibitors will increase Why number of exhibitors will increase
Number of Exhibitors

In these days, companies which newly produce bridge jewellery are increasing in Japan's jewellery industry in order to target 20s and 30s of age. On the other hand, in the accessories industry there are an increasing number of companies which enter the higher level market developing high-price items. TRENDY LIGHT JEWELLERY EXPO TOKYO is the trade show for them.

Number of Exhibitors
Why number of exhibitors will increase Why number of exhibitors will increase
Number of Visitors

Recently, increasing number of jewellery stores are handling low priced jewellery to target young generations as well as department stores, apparel shops, select shops seeking high quality/new style
accessories. These buyers will attend TRENDY LIGHT JEWELLERY EXPO TOKYO from throughout Japan.

The Solemn Declaration of No Inflated Numbers

We consistently count visitor registration numbers clearly and stringently based on the following philosophy and principles.

Fundamental Philosophy of the Total Visitor Number Announcement

1. The number of visitors will be stated honestly and will not be inflated. This is our duty to exhibitors.

2. The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent to the exhibitors.

3. The number of visitors and also the counting method will be stringently announced in writing shortly after the exhibition.

Three Major Principles of the Counting Method

1. One business card submitted at the on-site registration counter is counted as one visitor.

2. Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition.

3. Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the figures, therefore, this counting method is prohibited.

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